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Traditional Confectionery

Nagatoya Top Seller Bite-Size Fig Traditional Sweets, Haruka

Aizu Confectionery Guide: Nanukamachi’s Best Sweet Shops

Stepping onto the charming, retro streets of Nanukamachi in Aizu-Wakamatsu feels like taking a delicious step back in time. Renowned for its beautifully preserved Edo and Taisho-period architecture, this historic merchant avenue is also the ultimate paradise for anyone with a sweet tooth. The neighborhood’s rich culinary heritage is kept alive by a collection of […]

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Nagatoya Shop Front, Nanukamachi's Must-Visit Traditional Sweets Maker

Nagatoya: Must-Visit Traditional Sweets in Aizu-Wakamatsu

In the nostalgic, historic streets of Nanukamachi in Aizu-Wakamatsu, Nagatoya (会津長門屋 七日町店) is one of the top traditional confectionery makers in town. Their Nanukamachi shop, located on Nanukamachi-dōri Street, opened in 2011. Founded in 1848, this legendary sweets maker has spent over 170 years blending samurai-era tradition with innovative, modern artistry. Whether you are a

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Koike Confectionary Store: The Most Famous Awamanjū Shop

One of the top specialties in the Aizu region is Awamanjū (あわまんじゅう), a slightly chewy bun filled with red bean paste. While manjū is a common traditional sweet that can be found across Japan, Awamanjū is only sold in Aizu, where it originates. Speaking of Awamanjū, Koike Confectionary Store (小池菓子舗) is the most famous shop

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