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Shoeido Ichinoseki 's Best Traditional Sweets Maker Iwate Japan

Shōeidō: Ichinoseki’s Best Traditional Confectionery Maker

May 28, 2024 / Iwate Prefecture, Tōhoku Region

Shōeidō (松栄堂) is Ichinoseki‘s representative traditional confectionary maker, established in 1903. It is very good at creating gorgeously shaped sweets made from local ingredients, reflecting the local cultures and current seasons. Traditionally, the mochi rice cake can be found in all seasonal events in Ichinoseki. This is why the local traditional sweets makers, such as […]

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Sekinoichi: Ichinoseki’s Best Spot for Cultural Activities

May 28, 2024 / Iwate Prefecture, Tōhoku Region, Vegan and Vegetarian-Friendly Spots

Since ancient times, Ichinoseki has been blessed with abundant water and rice cultivation from the Ou and Kitakami mountains. Using the area’s high-quality rice and water, Sekinoichi Sake Brewery (世嬉の一酒造株式会社) was founded in 1919. It is a brewery that is good at using ingredients that don’t seem to go well with beer at first glance.

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Genbikei Gorge and the Fascinating Flying Dango Rice Cake

May 28, 2024 / 100 Landscapes of Japan, Autumn Foliage, Cherry Blossom, Hidden Gems, Iwate Prefecture, Tōhoku Region, Trekking/Hiking in Japan

Genbikei Gorge (厳美渓) is one of the two most stunning nature spots in Iwate Prefecture. Like most nature spots in Japan, it offers picturesque autumn foliage views. In winter, it is a snowy wonderland! But the most eye-catching thing about Genbikei Gorge has to be the Dango rice cake that flies between the gorge’s steep cliffs!

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Tea Shop Shun Morioka Iwate Japan

The Ultimate Guide to the Best Cafés in Morioka

September 7, 2025 / Iwate Prefecture, Tōhoku Region, Vegan and Vegetarian-Friendly Spots

Morioka in Iwate Prefecture is best known for Wanko soba and Nambu ironware. While some might be unaware, the city also has a large number of cafés. Because each offers a different dining experience, we have handpicked the best ones listed below for you to consider visiting when you travel to Morioka!

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Kōgensha: The Hidden Photogenic Spot in Morioka

May 27, 2024 / Hidden Gems, Iwate Prefecture, Tōhoku Region

Kōgensha (光原社) was a publisher in Morioka who published the only fairy tale collection of Miyazawa Kenji (宮沢賢治), a famous Japanese novelist and poet in the early 20th century. In fact, Kenji was the one who named the company. After he passed away, the publisher was slowly transformed into a shop selling craftworks, clothing, and

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Natayachō: The Hidden Gems in Morioka for Sake Old Township

May 27, 2024 / Hidden Gems, Iwate Prefecture, Tōhoku Region

Natayachō (鉈屋町) at the side of Kitakami River (北上川) was an area in Morioka that once flourished as a key point for shipping. Because of the high-quality natural water source from Daijiji Temple (大慈寺) and Gidaji Temple (祇陀寺), many sake breweries, tofu shops, soba noodle makers, and cafés surround the neighborhood. Besides the commercial facilities,

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